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Signature branding
Boutique
Art Direction, Character Design, Packaging & Immersive Experience
Client · Signature Perfume · Zagreb, 2025
IMPURA
IMPURA is an eclectic, unisex fragrance, with sandalwood notes as its signature element. Its identity translates into an androgynous, ethereal character inhabiting an impossible world.
VISUAL IDENTITY
CONCEPT
The concept was developed from an original illustration by KOVIC created in Procreate. An androgynous, sculptural, and ethereal character, conceived as part of the fragrance's visual universe.
ORIGINAL ILLUSTRATION BY KOVIC. PROCREATE 2025 IS NOT ARTIFICIAL INTELLIGENCE.
The character originates in Procreate. AI accelerates the exploration of angles and variations; each result is subsequently refined in Procreate to remove generic features and preserve a unique visual identity.
THE WORLD
A dark, mineral landscape: ice grotto, black sea, snow, and cold light
Storyboard
A visual narrative in eight moments:
Entrance → The Grotto → Liberation → The Perfume → Transition → The Universe → Expansion → Closing
Entrance → The Grotto → Liberation → The Perfume → Transition → The Universe → Expansion → Closing
The storyboard is generated with AI; each image is then retouched in Procreate to remove generic features and maintain the consistency of the IMPURA visual universe.
DIGITAL EXPERIENCE
The perfume appears encased in ice. As the ice melts, it progressively reveals the product and opens up the world of IMPURA.
Motion
Packaging
AI-generated video: ice melting around the packaging.
Packaging design developed as the centerpiece of the brand identity.
3D
GLB model of the packaging, ready for interactive digital experiences.
IMMERSIVE EXPERIENCE
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