Interactive avatars

Boutique

DESIGN OF INTERACTIVE BRAND AVATARS

Boutique Brands Europe, 2026

DIGITAL HOSTS FOR YOUR BRAND

A digital presence conceived to extend the Caserío de la Roca experience beyond its physical space. The avatar represents the hotel's identity, communicates its character, and establishes a direct relationship with its guests.

It can be developed as a unique brand character or as a digital representation of its owners, depending on the business's communication strategy.

FROM BRANDING TO AVATAR

A chatbot answers. A brand avatar represents.

The avatar's development begins with the brand identity built for Caserío de la Roca: concept, naming, visual identity, and brand narrative.
From this foundation, the character, her appearance, wardrobe, personality, voice, and language are defined.
The avatar was created entirely with AI.

DIGITAL EXPERIENCE

Brand Knowledge Base

Julia communicates with guests and provides information about accommodations, services, and experiences.

INTERACTIVE EXPERIENCE

Chat with avatars in over 70 languages. Ask them questions and see how they respond.

KOVIĆ

AREN

JULIA